"I'm Lovin' It" is a single by Justin Timberlake. Released in 2003, the Neptunes-produced track was used as theme for McDonald's same-titled advertising campaign. Released as a limited single in the UK, it charted outside the Top 75, peaking at #79.
Also, there is a remix of the song on the promo single that is 3:54 long and features "labelmate" Snoop Dogg as a counterpart of Justin's cameo in "Signs".
The music video for the song was directed by Paul Hunter.
McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds.[citation needed] Nonetheless, television has always played a central role in the company's advertising strategy.
To date, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns.
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